Joel blog

my advertising final index   1) Advertising and Marketing: Key conventions   2) Gender stereotypes in advertising  3) Advertising case study 1: OMO print advert  4) Advertising case study 2: Represent NHS Blood campaign  5) Advertising case study 3: Audrey Hepburn Galaxy advert

 1)The advert is set in 1950s to bring back nostalgia for those people who like Audrey Hepburn's work. 2)The main character/protagonist is being represented ion this advert also the heroine/princess are represented in this advert. 3)The adverts narrative follows Todorov's  equilibrium theory by it having a balanced start and then having something go wrong and a new equilibrium is made . 4)Audrey Hepburn is actor and model from the 1950's who was a big celebrity at the time 5)They selected Audrey Hepburn for this advert because she represented a classy and elegant which is what they are trying to show about galaxy chocolate that it is luxurious. 6)Intextuality is when two conventions in a media genre are put together for example intertectuality is used when two media products mention the same director 7)The roman holiday is the film that is suggested in the galaxy chocolate advert  this affect was created by them showing a clear and beautiful coast line/beach.This affect is

 1)the abbreviation BAME stand for black and minority ethnic groups. 2)their is a need for blood in the BAME community because black people and asian have a special blood type which is needed to help people with disability's. 3)The advert is trying to get bame to donate the blood and make them feel a certain way to help other people to survive and stay alive. 4)The advert is called represent because they are representing the bame community to try to get them to donate blood for other people. 5)They have chosen famous bame celebrities such as: Ade Adepitan Olympic (wheel chair basketball), Lady leshurr Grime MC, and Olympic boxer Nicola Adams to subvert from the stereo type of the bame community of not being able to acheive great things. 6)The connotations of the tree empty chairs in the NHS represent advert represents the 3% of black and ethnic groups that are donating showing how little people are donating to the NHS represent campaign. 7)It has the key conventions of a typical ur

 1)The omo advert was produced in 1955 2)women were represented in most adverts to be house wives and to be happy to be cleaning and looking after children in the 1950's . 3)The heading message (''OMO makes whites bright'') promotes their brand by using repetition to promote their product and by using repetition whenever the hear the heading in the person's mind they immediately know that it's omo. 4)The costume and the make up in the omo advert represents women as clean and well kept and it also goes to show how the representation of women was so heavy in 1955 to look good because we can see her with make up on while put up the clothes. 5)They put it their so that the central image wouldn't get covered up and so that when you read the anchorage you see the product much easier. 6)The connotations of the colour scheme of red and white reinforces the clean and makeup of the women showing that women should look a certain way. 7)It encourages the reader to b

 1) As we can see in these pictures we can see the representation of women in the 1950's-1960's was that women were see as a pet for men and objects. They were supposed to clean and look after the children as a stereo type which is what these 3)Specific stereotypes we can see in the adverts from the 1950's to the 1960's is that women couldn't do the jobs of men and they were put into a position in society to be housewives and to be happy to cook clean and look after children.We see this through the adverts in the 1950's with women featuring in cleaning adverts and looking happy. 4) in this advert we can see women being sexualised and was in adverts and was a stereo type that women had to look a certain way for them to be accepted in society and deteriorates women confidence once they see because they think to them self why don't i look like that which influences a lot of women. 5)i believe my findings suggest that over the past 60 years gender representation

  WWW: You’ve answered the three assessment questions and your responses for Q1 and Q2 are very good. You’ve clearly picked up key terminology for magazines and also knowledge of the Tatler and Reveal CSPs. Keep up the good work! EBI: Make sure you don’t confuse key terminology – revise denotation and connotation as you confuse them in Q2! This is also a very good lesson for future assessments – you need to write more for higher-mark questions. Here, Q3 is worth 12 marks but you write less than half of what you wrote for Q2 which was only 6 marks. This is an important exam skill that we will continue to develop throughout the course but always look at the number of marks! For a 12 mark question you ideally want to write three well-developed paragraphs. Also for Q3, use the word stereotypes in a representation answer and how stereotypes are being reinforced or challenged in the media product. LR: C reate a new blogpost called ‘Magazines feedback and learner response’. Copy and paste thi