Represent NHS blood and transplant campaign:blog tasks

 1)the abbreviation BAME stand for black and minority ethnic groups.

2)their is a need for blood in the BAME community because black people and asian have a special blood type which is needed to help people with disability's.

3)The advert is trying to get bame to donate the blood and make them feel a certain way to help other people to survive and stay alive.

4)The advert is called represent because they are representing the bame community to try to get them to donate blood for other people.

5)They have chosen famous bame celebrities such as: Ade Adepitan Olympic (wheel chair basketball), Lady leshurr Grime MC, and Olympic boxer Nicola Adams to subvert from the stereo type of the bame community of not being able to acheive great things.

6)The connotations of the tree empty chairs in the NHS represent advert represents the 3% of black and ethnic groups that are donating showing how little people are donating to the NHS represent campaign.

7)It has the key conventions of a typical urban music video because it is shot at the top of a parking lot roof and itt also has a well know grime artist performing on it.

8)the advert subverts stereotypes  by showing a black scientist a famous Olympic wheel chair player Ade Adepitan, and also a Olympic boxer Nicola Adams which subverts the stereotype of black people mostly being noticed in the music industry.

9)the advert does reinforce certain stereotypes of the BAME community by using a black grime artist rapper lady lesshur which does reinforce the stereotype of black people only being noticed in the music which people would see as offensive or as a oppositional reading.

10)The scene from 0:34 shows mise-en-scene by using lighting and also the camera shot also the makeup on the women in it shows that it is showing that black women are more than capable of doing a lot of things with the white background reffering to pure and innocent.

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