OMO advert:blog tasks

 1)The omo advert was produced in 1955

2)women were represented in most adverts to be house wives and to be happy to be cleaning and looking after children in the 1950's .

3)The heading message (''OMO makes whites bright'') promotes their brand by using repetition to promote their product and by using repetition whenever the hear the heading in the person's mind they immediately know that it's omo.

4)The costume and the make up in the omo advert represents women as clean and well kept and it also goes to show how the representation of women was so heavy in 1955 to look good because we can see her with make up on while put up the clothes.

5)They put it their so that the central image wouldn't get covered up and so that when you read the anchorage you see the product much easier.

6)The connotations of the colour scheme of red and white reinforces the clean and makeup of the women showing that women should look a certain way.

7)It encourages the reader to buy the product buy using repetition constantly to make the point across about what the product can do and to also make sure that once they hear it they know where it is from the catchy slogan/phrase ''adds brightness to whiteness' 

8)A key representation of women that we see in the omo advert is the stereotype of women cleaning and cooking while looking good and happy about doing it. And we see this in the omo advert with the central image of the women who is heavily made up and is doing the laundry and smiling showing the stereotypes that were being represented in 1955.

9)The preferred reading of the omo advert is that during 1955 the producers were trying to get a clear message that women belong in one place which is being a house wife and looking after the house which is what they brought across very well to represent women.

10)The oppositional reading of the omo advert to a modern audience is that women would find it very offensive and sexist and it would cause a lot of heated discussion and the advert would get taken down. And many would say that women don't belong in houses and they are more than capable of doing the jobs men can do.                                                                                                                                                                                                                                                                                                                                                                                                      

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