Joel blog

 1)They want to create muti media products at the same time and become a muti billion dollar company. 2)The benefits for media companies is that it means that they always make money because they are in the same chain of production which means that it always comes back to the conglomerate company 3)The benefits of horizontal integration is that the companies make lots of profit also it cancels out competition against two companies and allows them to diversify. 4)a subsidiary is a smaller company owned by a conglomerate company. 5)examples of companies that have profited from synergy is Disney,Marvel,Warner bros these companies have profited from synergy buy making toys,series,having theme parks . 6)companies that are part of Disney's media empire is Marvel,ESPN,lucasfilm,sky,A and e,stream,pixar,Hollywood records,Star wars,marvel Entertainment,the winnie the pooh franchise. 7)Disney bought FOX because of the wide streaming service it brings to Disney and adds profit onto the company

 Introduction I believe that audiences have much more power over the internet and have a wider choice of how they use the media to show what people want to see.But big companies still have a a lot of power because the are the ones who can actually move things. For example in the 'music industry' so audiences have a lot of power because of the internet.This essay will explore the advantages and disadvantages of how the industry still have a lot power but also why audiences have a little bit more power because of the rise of the internet. Music industry The audience has benefited a lot from the music industry because big streaming services such as Spotify have allowed audiences to listen to podcast, music, any where they would like to. Also the access to music in today's day in age is very easy and is on demand.Another advantage i think it has given to audiences is that the audience can decide who becomes the next big singer or rapper and it makes it that record labels can no

1) passive audience-the idea of a passive audience is that they are being brain washed and that they believe everything the media is telling them. 2)active audience -an active audience is an audience that doesn't believe every thing they are told but interact with the media. 3)the hypodermic needle theory is the theory that we are brain washed by the media and that we believe everything that is being told to a audience. 4)information/surveillance-dragon's den e.g gives you information about how to run a business or how to start one and how money works personal identity-stranger things e.g it allows you to connect with the characters and it connects with teenagers because they see a sense of personal identity compared to their own lves. diversion/entertainment-love island e.g it allows for escapism from the real world and it is entertainment because after a long day at work you go home and sit down and watch TV. relationships-Ant and Dec e.g they win the people's choice awar

 1.the preferred reading of a media text is what the producers of that piece of media want you to go away with and what the audience wants to see. 2.The oppositional reading is when the audience take the negative from that piece of media and when people disagree with what is being represented to people. 3.Young people are shown in the trailer that teenagers are violent and are criminals and they are shown to be a nuisance.even though young people shouldn't be represented this way. 4.An audience may construct an oppositional reading because not all people may see young people as violent and aggressive people and that young people are actually kind and hard working people who care about getting an education. 5. From the stuart hall reception theory-The preferred reading for this McDonald's poster is that McDonald's wants us to think that the big mac is a appetizing and enticing meal and that they want the audience to come and buy the big mac.We know that this is true because