Industry and audience power essay

 Introduction

I believe that audiences have much more power over the internet and have a wider choice of how they use the media to show what people want to see.But big companies still have a a lot of power because the are the ones who can actually move things. For example in the 'music industry' so audiences have a lot of power because of the internet.This essay will explore the advantages and disadvantages of how the industry still have a lot power but also why audiences have a little bit more power because of the rise of the internet.

Music industry

The audience has benefited a lot from the music industry because big streaming services such as Spotify have allowed audiences to listen to podcast, music, any where they would like to. Also the access to music in today's day in age is very easy and is on demand.Another advantage i think it has given to audiences is that the audience can decide who becomes the next big singer or rapper and it makes it that record labels can not just pick up a singer and make them famous but yet the internet can do that in a instance.Another advantage due to the internet is that music is now global for example if someone posts a video on YouTube because YouTube is a global franchise it can become viral instantly because anyone can view it.Additionally YouTube and the internet allow for a variety of age range because anyone could do it no matter what age you are.it also gives audiences power because apps such as Spotify,YouTube are free which means that even if you don't have money it doesn't matter because you could make a career out of one video that you post.

Although There are also disadvantages for the music industry which have bean impacted for many reasons for example artificial stars using auto tune which is bad because some one could publish a song and it would become popular only because it has auto tune which then would make the record labels money but after artist wouldn't make money because no one wants to buy their albums or CD's because every thing is being streamed nowadays .Also the music industry has been affected by the internet because of illegal downloading meaning that it is much harder for record labels to make money because everyone is downloading music for free from YouTube and other sources.

Film and TV industry

The film and TV has has benifited changed massively over the past decade with how easy everyone can access TV because in 2020 no matter where you are you can get some sort of entertainment or TV.Another good thing that has happened to the film and TV industry is that people can now binge watch TV shows and watch a whole series in one day because it is on demand.

The disadvantages of the the Film and TV industry is that binge watching can almost me a bad thing because it makes you less active, may start to have signs of depression and anxiety also lack of sleep and signs of insomnia.Another disadvantage to the film and TV industry is that by having a smaller screen size it may effect the experience that the caster is granting you.

Newspaper Industry

even though the news paper industry has taken a down fall over the past couple of years there are advantages for the newspaper industry for example because of the internet it has allowed the company owners to move their news papers to the internet where most people these days go to see news because of phones and tech.Another advantage is that now their is citizen journalism which allows anyone to become a journalist at any time.for example the George Floyd video which was caught on camera and made protests all across the world.Which shows that because of the internet you could become the most important journalist in the world at any time.

There are many disadvantages of the Newspaper industry is that because of the internet there is now fake news which allows anyone to spread a rumour and because of the internet it will get notice every where around the world.

In conclusion i believe that the Internet makes the audience a lot more powerful because it allows for fake news,anyone can come up with a rumour that a celebrity has died an everyone will believe it because the internet is consumed all around the world.


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