Ownership and control

 1)They want to create muti media products at the same time and become a muti billion dollar company.

2)The benefits for media companies is that it means that they always make money because they are in the same chain of production which means that it always comes back to the conglomerate company

3)The benefits of horizontal integration is that the companies make lots of profit also it cancels out competition against two companies and allows them to diversify.

4)a subsidiary is a smaller company owned by a conglomerate company.

5)examples of companies that have profited from synergy is Disney,Marvel,Warner bros these companies have profited from synergy buy making toys,series,having theme parks .

6)companies that are part of Disney's media empire is Marvel,ESPN,lucasfilm,sky,A and e,stream,pixar,Hollywood records,Star wars,marvel Entertainment,the winnie the pooh franchise.

7)Disney bought FOX because of the wide streaming service it brings to Disney and adds profit onto the company.  

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