Advertising:Key conventions

 1) a key convention of a print advert is a catch phrase and we see this in the skittles advert as 'Taste the rainbow.' It also has the brand logo 'skittles also a colour scheme and a connotation for the skittles print advertisement would be that they see their brand as a joyful brand with the various colours.

2)The brand logo may appeal to a target audience by it's colourful colour scheme it may also appeal to a fan by its catchy slogan which is 'Taste the rainbow'.it would also appeal to young child by its bright and colourful colour scheme. This is used in a way for them to market their item and get more sales.

3)The USP of the Skittles brand is Teenagers and and young children and we know this because of the use of their bright colours to attract. This is also the target audience because they know that generally this age group consumes more sweets than adults.


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